- FLOKI partners with Nottingham Forest for the 24/25 Premier League season, gaining global exposure.
- FLOKI will be featured on Nottingham Forest’s social media, print programs, and matchday announcements for visibility.
- With 500M Premier League followers, FLOKI’s Nottingham Forest partnership ensures vast reach.
A strong strategic partnership has been established between FLOKI and Nottingham Forest Football Club which makes FLOKI the Official Cryptocurrency Partner of the club. This announcement has been made at the backdrop of the latest marketing plan where FLOKI introduced Valhalla for the 2024/25 Premier League season.
Based in Nottingham, the club was established in 1865 and therefore is one of the oldest football clubs in England. These are the two successive European Championship titles, a feat that has been achieved by only eight clubs in the world. The partnership with Nottingham Forest shows that FLOKI associates with a club with history and supporters and cements the project’s footprint in the Premier League.
The popularity of the Premier League has grown tremendously with audiences in over 190 countries, receiving a viewership of 712 million households. Over 2.01 billion viewers watch live match programming throughout the season, with viewership peaking during the final two months of the season.
FLOKI’s Global Reach Expands
Around 1.22 billion people watch highlights and other non-live materials. Also, the total number of followers in social profiles of the Premier league is more than 500 million of people, which shows that it is undisputedly the best platform for brand promotion.
Among the promotional activities that platform stands to gain through affiliation with Nottingham Forest is the following. These are three minutes of camera facing LED advertising during all home games, to ensure that FLOKI is seen and appreciated by both home-based audiences and millions of audiences globally.
Another one of the strategic aspects of the partnership between Nottingham Forest and FLOKI is the use of its content on the football club’s social media platforms. The cryptocurrency will be included in full-time score post. In print media, the crypto token will be featured on the full page advertisement in match day programmes where the brand mark will also be placed on the front cover of the programme.
In addition, the partnership will provide fans with a chance to win signed merchandise and a unique chance to ‘play on the pitch’ at the end of the season. Such products as those mentioned above are meant to focus on the Nottingham Forest’s fans and offer them something to be a part of, and at the same time, spread the platform brand.
The league-wide ad campaign from Valhalla and this major partnership is helping the platform make a big statement. The brand is not merely stepping into the football space; it is making a grand entry across the Premier League.
